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Champion System

Champion System, a worldwide leader in custom technical apparel, was founded in 2005 and has quickly earned the reputation as a company offering the finest quality handmade garments for a wide range of sports and activities.

Strong customer relationships and close collaboration with the world's top athletes has been the key to Champion System’s success. Our distinctive and stylish garments are worn by Olympians, National and World Champions, and recreational athletes of all levels.

Our goal is to allow the customer to be their own brand and we are known far and wide for our solid commitment to pioneering innovative, race-proven garments that can be customised with virtually any design.  Along the way we have revolutionised sublimation printing, redefined garment construction and simplified the custom ordering process.   With offices in 22 countries Champion System continues to set the standard in the custom apparel industry.

Put simply Champion System Makes Custom Clothing Easy.

Champion System Australia

The Australian arm of Champion System was started in 2008. After a year of development by Chris Reynolds in Australia from Hong Kong, it became clear that in order to truly provide the best service and product into Australia, expansion was needed. in 2013 Champion System Australia is the leading custom technical clothing supplier and continues to innovate and develop.
Australian Headquarters - Sydney
Our Sydney sales and display office is located at Suite 3, 52 Queen Street Beaconsfield 2015. Come by to check out a full range of our technical sportswear.
(02) 8030-7080

Introducing the Team 


Vaughan McVilly - General Manager
Vaughan has been involved in the Australian cycling industry for a number of years and brings a professional and innovative approach to management for the Champion System team. Vaughan can be contacted at or (02) 8030-7080
Phillipe "Pippo" Cossey - Operations Manager
Phillipe works in our Sydney office looking after all of our great customers. He loves cycling and is a wealth of knowledge. Phillipe can be contacted at or on (02) 8030-7080
Alison Piccioni - Marketing Manager
Alison started with Champion System in 2012. She completed a Bachelor of Sport Business and has a passion for netball, where she has represented her St George, NSW and Australia at underage nationals. You can contact Alison on
Laura Wagstaff - National Office Administrator
Laura has great experience in administration having worked in customer service roles for over 4 years for a variety of industries. Laura can be contacted at or on (02)8030 7080.
Adrian Walker - Custom Apparel Specialist QLD / WA
Adrian has been involved with cycling for around 20 years, and at an elite level for six of these years (achieving numerous state titles and representing Australia and QLD at the highest level). Adrian spent the last two years working for Beam Suntory who are the 3rd largest spirit distributor globally. Adrian can be contacted on or 0418 861 632
Rob Sarfati - Custom Apparel Specialist NSW / ACT
Rob is an accomplished athlete specialising in running. He has good experience in the apparel business. Rob can be contacted on or 0438 001 150
Alastair Matthewson -  Custom Apparel Specialist VIC/TAS/SA
Alastair comes with a wealth of business knowledge having owned his own business 'Tasvend' for a number of years and has recently relocated to Melbourne from Hobart! Alastair is a keen cyclist, who has raced competitively in Europe. You can contact 'Al' on 0419 979 001 or

For more information please browse our informative website or contact our friendly Champion System team on (02) 8030-7080 or You can also follow us on FACEBOOK,TWITTERYOUTUBE and LINKEDIN.